Justin Schellenberg didn’t take the usual path to becoming a digital strategist. His training ground? The wild, unfiltered internet. Self-taught, scrappy, and sharp as a tack, he cut his teeth by reverse-engineering problems most tech pros wouldn't touch. While others read manuals, Justin rewrote them in real time—because he had to.

But the real turning point came when he saw what was broken from the inside.

Working inside a big agency, he witnessed small business owners being overcharged and underserved. Paying premium rates for junior developers. Endless back-and-forth. Confusion. Delays. Frustration. He knew there had to be a better way—faster, clearer, more human.

So he bet on himself. And he built FireNet Designs.

Today, Justin leads a tight, high-performance team that makes tech disappear for busy business owners. FireNet isn’t just a service—it’s the anti-agency. No fluff. No jargon. Just lean, fast, end-to-end web support that actually delivers—whether it’s redesigning a Shopify store, building custom apps, or untangling tech messes that no one else could solve.

Justin’s superpower? Turning chaos into clarity—and giving business owners their time (and sanity) back.

This isn’t just code. It’s a mission. Built from the ground up to help you grow—without getting burned again.

See Our Services

Website Redesign
From strategy to launch, we build websites that look incredible, convert better, and grow with your business.
Logo & Branding
We build brand identities that do more than “look good”—they create trust, tell your story, and help you grow.
Search Engine Optimization
We help you fix what’s broken, unlock your traffic potential, and grow with SEO that’s built to perform—without the fluff or confusion.
Local SEO
We optimize your Google Business Profile to help more people find you, trust you, and buy from you—online and in person.
Conversion Rate Optimization
We analyze your real visitor behavior and redesign key conversion points to turn more of your existing traffic into sales—fast, before your next ad dollar is even spent.
Shopify Retainer Packages
Get expert dev, design, and optimization—without the bloated agency BS. Your store grows. Your headaches don’t.
Shopify App Development
We develop powerful, scalable Shopify apps that extend your store’s functionality, streamline operations, and solve problems no off-the-shelf tool can.
Shopify Customization
We make Shopify themes bend, flex, and perform—without rebuilding your store from scratch.
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Real solutions. No guesswork. Just results.